Meet Christina Katz
Christina Katz writes, teaches and inspires writers and is such a whiz at promotions you’d be silly not pay attention to her work and work ethic. Her latest book, The Writer’s Workout 366 Tips, Tasks, & Techniques from Your Writing Career Coach has just been published by Writer’s Digest Books. It has a nice heft and paging through it you will find thought-provoking ideas and possibilities to push your writing career to the next level. I especially liked the focus on creativity and the muscle memory that happens when you work out regularly. Because writing is a workout.
I’ve been paging through it this week and have found myself needing to set it down so I can jot down new ideas---my favorite sort of reading. You can listen to a podcast of her reading the intro
here. She’s also written
Get Known Before the Book Deal, and
Writer Mama. Her writing career tips and parenting advice appear regularly in national, regional, and online publications.
Q: You've really found your niche in writing about and working with mothers and writers to launch their careers and navigate the new gig economy. Can you tell us how this focus came about?
A: As a writing coach, I am a specialist, though my expertise can be more widely applied to suit a range of writer-types. So while I specialize in working with mom writers, I also serve a larger community of writers of all types and levels. Even though working with mom writers is my sweet spot, I also teach and coach folks who are not moms. Although I work primarily with nonfiction writers, much of my advice carries over for writers of other and multiple genres.
Q: In your new book, The Writer's Workout, you're advising writers to smash through all sorts of barriers and establish new habits and procedures. What has been the advice or uidance that has worked best for you in your career?
A: This is a great question. What works best for me is working with others as I grow my career and sharing the best of what I learn as I go. Teaching others inspires me. I inspire them. They inspire me. As my writing career progresses, I am always learning new and valuable (and sometimes painful) lessons about how to maintain the delicate balance of writer, teacher, speaker, blogger, trainer, lifelong student, and creative. Somehow, I’ve learned to make it work for my disposition.
Q: How do you think that writers can balance having a productive, profitable writing career and also write about topics and in genres that have meaning for them?
A: Well, in an ideal world, there would not be separation between what a writer is passionate about and what they write about. However, there’s always the danger that strong emotions will become stumbling blocks rather than bridges to inspiration. In my teaching and in my books, I coach writers to lead with and follow their gut instincts which I believe transcends mere emotion. The only way a writer can marry love and writing is to have a clear connection to their intuition on a moment-by-moment basis. If you begin with the assumption that you can combine the two, then you can. If you think you can’t, well then, by golly, you can’t.
Q: Over they years I've met so many writers who complain that they hate marketing and self-promotion. What do you say to these writers?
A: Well, first I chuckle like I’m doing right now. Yes, I’ve heard this more than a few times. By now, folks have wised up enough to know that if they say this to me, I’m not going to cluck my tongue in sympathy at their plight. I’m not a big fan of the writer as victim point-of-view.
We all have our challenges and tripping points. Our weaknesses are a lot easier to face if we also know our strengths and lean into those instead of harping on what we cannot or will not do. I’m much more interested in what the writer is going to do to grow. You don’t like marketing and self-promotion? But it comes with the job. So what’s the writer going to do about it? I have plenty of suggestions—books full of them—but if the writer is not willing, I won’t waste my breath.
Q: What is the most challenging aspect of writing for you and how do you tackle it?
A: I guess I have written long enough at this point (twelve years) and deeply enough (three books, eight classes, an ebook, and hundreds of articles) to appreciate all the aspects of the process—even running late on deadlines. I’d say my biggest challenge is that I love the immersion of writing, but the people I love are in this world not that one. I would say my biggest challenge is that I can stay in the writing world a lot longer than some folks would like me to. If I could clone myself, I would.
Q: What is your best advice to writers in 12 words or less?
A: All excuses are off. Get to work! (You know you want to.)
Q: Pasta or sushi?
A: Definitely sushi. I’m hypoglycemic.
Q: What books are on your bedside table?
A: None. I don’t have a bedside table and I am not much of a night reader. By the end of the day, I’m pretty spent. My favorite place to read for fun is at the local library while my daughter is gathering books. I grab a stack of magazines (O, Real Simple, and Living) and marvel at all the airbrushed people with all their perfect houses and expensive stuff. That’s not my life. My life is much more Wabi-Sabi. But it’s fun to fantasize.
Q: What's next for you?
A: Another great question. I tend to live in the moment. I’m not a planner in the traditional sense. The furthest ahead I tend to think is one year at a time and that’s really setting intentions more than making long-term plans. I’m not really looking to make any major life changes. My career momentum today comes from the momentum I already have. I just go with it. Every day the question is: where can I go from here? What’s coming next will let me know when it is time for me to know. My job is to stay open to whatever that may be and enjoy today.
Christina will be the keynote speaker at Making It in Tough & Changing Times Mini Writing Conference on January 28th. She’ll be speaking about The Prosperous Writer: Tips For Navigating The Gig Economy Writing well, closing sales, narrowing your focus, continuous learning, and a career-long willingness to self-promote—these are the five qualities of prosperous writers. But how will you sustain your creative productivity and juggle all of these skills at once? These are the creative productivity secrets that most writers rarely share. Myths will be busted. Truths will be bared.